Generating New Ideas for Original Blog Content

Feel like you're running behind the 'content' bandwagon? It's the latest trend in the marketing world. Creating useful information - people crave it, Google notices it, your website/blog is becoming popular and now you've just added another item on your daily or weekly to-do list. How can you keep coming up with new ideas that are original to the web?

There are many tools on the web to help with generating ideas. Here are some of my favorites:

  1. Hubspot's Blog Topic Generator
  2.  Google Trends
  3. Portent's Content Idea Generator

There are many quality tools on the internet for generating ideas. But sometimes these tools just don't 'get' your industry or your company's 'voice'. It's best to come up with some ideas on your own. Here are some suggestions for coming up with your own ideas. Keep in mind, it is still a good idea to

1. Examine your customers' feedback and questions. Get acquainted with your Customer Service folks. Is there a pattern of questions that could be answered?

2. Subscribe to many industry newsletters, don't leave out general news sites (USA Today, Time, Entrepreneur, etc.). Do a quick browse in the morning to see if there are any news stories or issues that you can add your opinion to or apply to your business. This also includes watching social media...for more up-to-the-minute trends.

3. Perhaps you have a great topic, but it's one that has been covered endlessly on the internet. Could you write it from a different perspective? Could you address a different audience?

4. Consider a guest blog. Either inviting somebody from your industry or someone internally to write a blog.

5. Ask questions of your readers or take a poll where the results would offer pertinent information.

6. Write instructional material. Some ideas are beginner's guides, life hacks, thought processes and how-to guides.

Finally, it is best to push quality over quantity. You will soon lose interest and readership if you place tired, boring topics that don't actually add value to one's problems.